Tag Archives: Masi

50 Years On

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What were you doing in 1964?  I guess that many who are reading this weren’t even born then.  I was at school at the time and my main interest was the Beatles, then the most famous pop band in the world.  As for wine – I doubt that I’d ever tasted any by then and I certainly knew nothing about it.  But an Italian company, Masi, did; that was the year that they launched a new wine, Campofiorin – a wine that has subsequently become an iconic name and whose 2014 vintage, currently in the shops (Waitrose, £12.99) celebrates the brand’s 50th Anniversary with a specially designed ‘50’ label.

Campofiorin 50

Although sold as a Rosso Verona IGT (IGT is the Italian equivalent of the French term ‘Vin de Pays’), Campofiorin is effectively a high quality Valpolicella in disguise.  It’s made using the traditional grapes from that DOC – Corvina, Molinara and Rondinella – the main difference here is that the grapes are slightly dried before fermentation.  This concentrates the sugars in them and so produces a wine with more body and power than a normal Valpolicella – a technique borrowed from the prestigious Amarone wines from the same region.

Here, the method gives a lovely deep coloured wine with aromas of bitter cherry, prunes and spice. The same flavours, especially the spices, carry through to quite a rich and full palate with hints of chocolate, figs and vanilla on an attractive, long finish.

With good Amarones fetching £20 and more, this really is a bargain for those who like this chunky style – I admit it’s not to everyone’s taste – and no surprise that it is still on the shelves in its 50th vintage. 

Shame about all those wasted years listening to the Beatles and drinking something else!

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