What’s in a Name?

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Flower and BeeThere are many good reasons for choosing a bottle of wine: something you’ve enjoyed before, a recommendation, a wine on special offer.  And then there are the impulse buys; I’m sure most of us have made those on occasions.  “I wonder what that wine’s like?” as we pick up a bottle that our eye is drawn to.  And the wine pictured above must be a prime candidate for that sort of purchase: unusually named ‘The Flower and the Bee’ and, with a label reflecting the name and even the foil over the cork in yellow and black ‘bee’ colours, the entire packaging of this wine says ‘look at me’.  And ‘buy me’, of course.

But the design is not the only reason for giving this wine a try: it’s on the Association of Wine Educators list of the top 100 wines under £25 and, having tasted it (bought from Grape and Grind in Bristol, £13.99), I can confirm that it fully deserves its place.

It’s a delicious unoaked dry white from the Ribeiro region in the north-west of Spain, made from the local Treixadura grape.  Quite peachy and fresh on the nose leading to a rich, full flavoured mouthful with lovely peach and ripe pear flavours and a good, long finish.  Although I’d be happy to drink it on its own, it’s also a great food wine: ideal for some white fish in a creamy sauce.

So, why ‘The Flower and the Bee’?  The wine comes from the Coto de Gomariz estate which is run organically (although not certified as such) and is moving towards biodynamic methods which involve nurturing the entire eco-system of the estate; the flowers and the bees are as important as the grapes to the producers and the naming and the label reflect that.

It’s a neat idea and certainly good marketing.  But, try the wine and I’m sure you’ll buy it again – regardless of the eye-catching packaging.

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