Why No Grape Names?

“Why don’t the French put grape names on their wine labels?  It’s so confusing.”  A familiar comment – and one I heard again at a tasting I ran recently. 

I can fully understand the view; grape names (or the 20 or so most popular ones, at least) are recognised by most customers buying wine and they know what to expect when they pick up a Cabernet Sauvignon, a Chardonnay or a Pinot Grigio.  But, when they’re faced with a wine labelled ‘Chiroubles’ or ‘Cairanne’, things aren’t so straightforward.  Sadly, there’s no easy solution.2013-11-18 10.29.53

These – and many other French (and Italian and Spanish) wines – are labelled after the place they come from, not the grape (or grapes) they’re made from.  There’s a good reason for this: in most of the traditional winemaking areas of Europe, there’s a very strong attachment to the land (as anyone who has ever been stuck in a traffic jam behind a French farmers’ protest will confirm!)  So, it’s not just the grape variety that is important, it’s the soil, the climate, the slope of the land, the traditions of the area – all contribute to the taste in the bottle.  The French call this ‘terroir’.  And, given that, why would they single out just the grape name to put on the label when it’s the place and all it offers that makes the wine what it is?

Compare that to much of the New World, where things are very different: particularly in Australia, it’s quite normal to blend grapes grown in different areas, even different States.  So, without the same link to a place, why not use the grape name to sell your wine?  The fact that it’s easier for customers is simply a bonus – one that’s been the foundation of the great New World wine success story over the last 30 years or so.

It may seem strange, but I can’t see the French changing anytime soon.  Terroir is vital to them and so it will remain.  For the rest of us, it’s just a case of learning which grapes make which wine (or, sometimes, checking the back label). 

(For those who are interested, the Chiroubles I mentioned earlier uses the Gamay grape, whereas the Cairanne is likely to be a mixture including Grenache, Syrah – aka Shiraz – and probably several other local varieties).

The Century Wine Club

One of my fellow wine bloggers (appetiteforwine.wordpress.com) wrote recently about his aim to become a member of the ‘Century Wine Club’, open to anyone who could show that they had tasted at least 100 different grape varieties.  I think I might qualify as I’m always looking for different and unusual wines but I haven’t kept detailed notes going back far enough to prove it.

But I did open a bottle the other day that, if he can find it, will almost certainly get Mr Appetite for Wine (sorry I don’t know him by any other name) one step closer: the Italian producer Cà dei Frati makes their wine I Frati (Wine Society, £12.50) from the grape Turbiana.

2017-01-28-11-15-18Grown on the southern shores of the beautiful Lake Garda and labelled as DOC Lugana, this little-known variety yields a rich, floral and complex white, full of quite subtle tropic fruit flavours; a wine that would be ideal with fish or chicken in a creamy sauce.  Unusually, it is matured in barrels of acacia wood – not oak – although there is no hint of any wood ageing on the nose or palate.

Turbiana was once thought to be Trebbiano, Italy’s most widely planted white grape variety.  This link surprised me as I know of no wine from that grape that has the richness of flavour that I Frati shows.   Research for Jancis Robinson’s book “Wine Grapes” confirmed my doubts – indeed, it showed that there are at least 6 different varieties all using the name Trebbiano.   No wonder it apparently produced such a range of different styles!

Trebbiano di Lugana is still sometimes used as a synonym for Turbiana although it now appears that it may be more closely related to Verdicchio – widely grown on Italy’s Adriatic coast and producing some delicious, fresh, lemony whites – than to any of the more common Trebbianos.

I hope my fellow blogger can find a bottle; it will get him 1 closer to his target in a really delicious way.  He should, however, be careful in lifting it – the bottle weighs in at a ridiculous 770 grams empty!  The contents are good enough to speak for themself without such excesses.

Finally, a word of thanks to an eagle-eyed reader who spotted a mistake in a recent blog: my ‘Hidden Corners of Spain’ wine course at Stoke Lodge will be on Saturday 4th March, not the 7th as I said previously.  A few places are still available and you can book via www.bristolcourses.com or by phone to 0117 903 8844.